What's Included

All of our courses are comprised of Video Lessons, Comprehension Quizzes, and Integration Exercises. We want to help you apply our proven tools and methodologies directly to your new business.

  • 60-90 Min Expected for the Course

  • 4 Training Videos

  • 6 Exercises

  • 2 Quizzes

About this Course

You've got an idea and you're ready to get going. You've looked into creating a business plan, which looks daunting. So, how do you get started? The framework you'll learn here will help you get clear about your business model and who you serve. This is THE first step every startup needs before opening their doors.

In this course you will...

  • Get clear about who your competition is
  • Refine how you speak about your new business
  • Choose how you want to be distinguished from your competitors
  • Create the pitch language that will help you ask for referrals


The exercises in the course will help you to get clear about who you are and set you on a path to getting more clients who need your product or service.

Course Curriculum

  • 1
    Getting Started
    • Welcome
    • Business Profile
  • 2
    Introduction to Market Position
  • 3
    How to Define Your Market Position
    • Market Position Framework
    • Defining Your Position Exercise
  • 4
    Ensuring Alignment
    • Alignment
    • Strong Market Position
    • Your Arrows Exercise
    • Refining Your Position Exercise
    • Crafting Your Pitch Exercise
  • 5
    Wrap Up
    • Takeaways
    • Review

Subscribe For Access to All Training Courses

You can purchase courses individually or subscribe to a package for access to ALL courses and webinars for as little as $39/month.